Question:

Is your website both transactional and brand building? Does its content keep people coming back? Are your YouTube videos getting as many hits as you’d like? Can they stunt-double as cable TV spots? Do your guerilla posters drive traffic to your website? Are your street teams getting noticed in the local papers? Has the public figured out that your company is behind the recent outbreak of flash mobbing? Are your 15-second radio spots as effective as your 60s used to be? Is the blog you have on Twitter getting read? Does your POP work with your OOH? Did the mobile marketing sweepstakes feel right? Was the webinar more successful than you thought it would be? Are you glad you sponsored the indie band? Did the song they recorded for you, the one that became the soundtrack to your broadcast ads, did it get free airtime? How are your Second Life avatars contributing to your bottom line? Did the installation on the building side deliver sufficient ROI? How well did the pop-up store work? Are the engagement ads being engaged? Are all the weapons in your marketing arsenal on-message and in-sync? Does the market really get you and your company’s brand promise?

If yes, congratulations; you are Apple, Whole Foods or Axe. All others can reach me here: ray_jay@me.com